L'Avenida
Soller & Mountains, Spain
Reviewed by
Aidan Forestier-Walker
Since opening in 2007, L’Avenida has undoubtedly upheld the hip quota of Soller, the picturesque town on Mallorca's northwest coast. Surrounded by spectacular mountains, with cute cafés and funky boutiques on your doorstep and a sandy beach a tram ride away, the setting is stunning. But what makes this hotel really stand out is the visionary design and personal approach of founders Tania and Paul Slijper, who have added their own glamorous-chic styling to this Modernist mansion with great success.
Etched glass doorways and an art nouveau reception desk sit next to contemporary-print wallpapers and urbane-chic Kartell lamps. A sweeping marble staircase leads to 12 elegant bedrooms, most featuring original frescoes on high ceilings, decadent chandeliers, Parisian fabrics, Bonnaccina chairs, luxurious Philippe Starck bathrooms and perfectly framed views of the Tramuntana peaks. To top it off, there's a charming courtyard pool with sail-covered gazebo.
Etched glass doorways and an art nouveau reception desk sit next to contemporary-print wallpapers and urbane-chic Kartell lamps. A sweeping marble staircase leads to 12 elegant bedrooms, most featuring original frescoes on high ceilings, decadent chandeliers, Parisian fabrics, Bonnaccina chairs, luxurious Philippe Starck bathrooms and perfectly framed views of the Tramuntana peaks. To top it off, there's a charming courtyard pool with sail-covered gazebo.
Highs
- An intriguing blend of early 20th- and 21st-century style and comfort
- Great location: just a 3-minute walk from Soller's pretty main square and a 10-minute tram ride to its scenic port and beach
- Most bedrooms have picturesque mountain views
- Sybaritic lounging by courtyard garden swimming pool with an all-day bar
- Excellent range of in-room spa treatments, including massages and manicures, and a well-equipped micro gym
Lows
- During July and August, a morning children's summer camp operates next door - noise carries but the hotel offers alternative sunbathing at a nearby Port Soller hotel
- No private parking at the hotel but there's a public car park across the street
- Being in the town centre, the garden is surrounded by other buildings
- No children under 14 years, and no lift
Best time to go
Mallorca's Mediterranean climate makes it a pleasant destination at any time of year, though most people visit between April and September. July and August are the hottest and driest months; spring and autumn are ideal for walking or golf. Rain is most likely between October and March, when everything becomes greener and the scent of orange blossom fills the valley.
Our top tips
Feeling decadent? Ask the owners to arrange a yacht charter with a beach paella or champagne picnic, or take a private helicopter tour of the island's craggy mountains and sandy coves.