Reviewed by
Ben Parkinson
When the hubbub of Marrakech’s blushed-walled medina and the full-throttle action at nearby Jemaa el Fna Square get a bit much, this former spice trader’s home becomes much more than just a place to lay your head. We felt the madness of the medina melt away the moment we stepped through the door. Opened in 2014 as a passion project for German and Arabic owners Alexandra and Ahmed, Riad 11 Zitoune is easily one of the prettier hideaways on the city’s hip riad scene, not least for the curated interiors that combine classic Moroccan design with contemporary flourishes to a highly refined effect.
The pair have gone big on recasting Riad 11 and the newer Riad 10 (50 metres from the main hotel) as a soothing space where things feel homespun and relaxing. As we stepped into the main building, we were greeted by a scene-stealing tiled courtyard with green and duck-egg blue hues. The 11 luxe-leaning rooms and suites spread across the two neighbouring riads are spoiling - all with pillowy double beds and bathrooms decorated with traditional tadelakt plaster. There are private yoga classes, a rooftop restaurant, and terraces with sunloungers and lofty views. Add to this thoughtful staff who'll happily assist with your every need and prices that won't eat into your spending money, you've got the perfect recipe for a boutique stay in the heart of the medina.
The pair have gone big on recasting Riad 11 and the newer Riad 10 (50 metres from the main hotel) as a soothing space where things feel homespun and relaxing. As we stepped into the main building, we were greeted by a scene-stealing tiled courtyard with green and duck-egg blue hues. The 11 luxe-leaning rooms and suites spread across the two neighbouring riads are spoiling - all with pillowy double beds and bathrooms decorated with traditional tadelakt plaster. There are private yoga classes, a rooftop restaurant, and terraces with sunloungers and lofty views. Add to this thoughtful staff who'll happily assist with your every need and prices that won't eat into your spending money, you've got the perfect recipe for a boutique stay in the heart of the medina.
Highs
- A desirable Marrakech address in the centre of the medina, just a three-minute walk from Jemaa el Fna Square
- Relaxed and sociable atmosphere created by owners Alexandra and Ahmed and their lovely staff
- Just 11 individually styled rooms with delightful décor that mixes up classic Moroccan craftsmanship with modern design flourishes
- A rooftop restaurant serving masterful Moroccan cuisine
- Great value with all the trimmings: private yoga sessions, peaceful roof terraces, a plunge pool and a Jacuzzi
Lows
- Riad 11's courtyard and rooftop terrace are quite small, but Riad 10's is slightly larger; all guests can use the facilities at both
- Access to all but one room in the main building is via a steep staircase, so not suited to those with mobility issues
- No TV in the rooms may niggle teenagers, but there is WiFi
- They're old buildings and we experienced the occasional issue with water and power in the main hotel, but it didn't affect our stay
- We've not seen Riad 10 for ourselves yet, but it looks like a brilliant addition
Best time to go
Our favourite time to visit Marrakech is from March to May, but September to November also rewards with warm (but not ridiculously balmy) weather. December to February tends to experience sunshine and blue skies, but it can get extremely chilly at night. Avoid June to August unless you’re a fan of the heat (average temperatures are from 29C to 36C most days).
Our top tips
Ladies should pack a shawl for chilly evenings and cover-ups for the souks - although Marrakech is a very tolerant society, women will feel self-conscious in mini skirts and vests. Be inspired by Talitha Getty and wear a kaftan - there are hundreds on offer in the souks.