Vain Boutique Hotel
Palermo Soho, Buenos Aires, Argentina
This smart boutique hotel - with 34 minimalist-chic rooms - boasts a great location. It's just a few blocks from the city’s hottest fashion boutiques in Palermo Soho, minutes from Plaza Italia, a noisy but useful transport hub, and near the green expanses of the Palermo parks, including the lovely Botanical Garden and the Rose Garden.
With highly personalised service, sleek design features and a cool monotone palette, Vain looks and feels every inch the small, composed Palermo hotel. In the noughties, this district became the focus of the city’s flowering design scene, with artists and designers opening studios and bijou boutiques on its cobbled lanes. Then a bevy of hip bars, restaurants and hotels followed, one of which was Vain - a beautifully refashioned 1920 townhouse with modern interiors and a gorgeous old façade. Following a second refurb in late 2023, the interiors have become even sleeker and the outdoor space upgraded with a rooftop terrace and pool, boasting unbelievable views across the city: we can't wait to pay another visit and see for ourselves.
With highly personalised service, sleek design features and a cool monotone palette, Vain looks and feels every inch the small, composed Palermo hotel. In the noughties, this district became the focus of the city’s flowering design scene, with artists and designers opening studios and bijou boutiques on its cobbled lanes. Then a bevy of hip bars, restaurants and hotels followed, one of which was Vain - a beautifully refashioned 1920 townhouse with modern interiors and a gorgeous old façade. Following a second refurb in late 2023, the interiors have become even sleeker and the outdoor space upgraded with a rooftop terrace and pool, boasting unbelievable views across the city: we can't wait to pay another visit and see for ourselves.
Highs
- Very chic design, from the polished concrete floors to cool circular sinks
- Staff are friendly, professional and super-quick, without being fussy
- A gorgeous rooftop terrace with loungers, a plunge pool and epic panoramic views
- In a city of underwhelming breakfasts, Vain excels
- We repeat: location, location, location - close to good shopping, Plaza Italia and the Palermo parks
Lows
- We haven't visited since Vain underwent an extensive refurb, but it still looks like the city's coolest hangout
- Some people may find the grey interiors a bit soulless
- Bathrooms in general are slightly cramped, and not all have baths
- Not all rooms have a window with a view: some face the hallway (which can limit privacy) or an internal patio (noise can be an issue)
Best time to go
The weather in Buenos Aires is generally clear and bright, though sudden downpours are common. October to January marks the spring/summer high season, when the city can get hot and humid. The most pleasant months are spring (October-November) and autumn (March-April), when days are sunny and warm but a sweater may be required for the evenings. Activity moves indoors during winter (June-July), when temperatures drop considerably.
Our top tips
Bring an extra suitcase for holiday purchases. You're minutes from the trendy boutiques and design studios that line the leafy streets of Palermo Soho. The best streets for shopping are Honduras, El Salvador, Malabia, Gurruchaga and Armenia, but the Palermo scene is spreading constantly, with new boutiques opening every week.