360 Boutique Hotel & Thermal Baths
Selfoss, Reykjavik & West, Iceland
If you’re seeking an escape that’s ‘bucket-list’ special, 360 Boutique Hotel is one for the shortlist. Standing upon a hilltop in southern Iceland, it’s perfectly placed: just an hour from Reykjavík, with easy access to Selfoss town and the breathtaking natural wonders of the Golden Circle.
Step inside and you’ll quickly feel at home. Achieving a cosy, relaxed vibe against a trendy, industrial-style backdrop is no mean feat, but this 13 room retreat has nailed it. Sleek, concrete walls and exposed piping are softened by leather sofas and toe-pleasing rugs. We hear the food served in the restaurant is wholesome and delicious, yet unpretentious. The real star of the show, though, is the view. You can see for miles here: volcanoes, lakes and spectacular wild Icelandic nature, all visible through striking floor-to-ceiling windows. Head out for nearby epic waterfalls, whale watching or dogsledding, all organised for you by super-lovely hosts Anna and Olafur. Or stay in and watch the Northern Lights as you float in the hotel’s outdoor geothermal pool, whose natural, mineral-rich water was retrieved by drilling 300m down. As we said, this is one for the bucket list.
Step inside and you’ll quickly feel at home. Achieving a cosy, relaxed vibe against a trendy, industrial-style backdrop is no mean feat, but this 13 room retreat has nailed it. Sleek, concrete walls and exposed piping are softened by leather sofas and toe-pleasing rugs. We hear the food served in the restaurant is wholesome and delicious, yet unpretentious. The real star of the show, though, is the view. You can see for miles here: volcanoes, lakes and spectacular wild Icelandic nature, all visible through striking floor-to-ceiling windows. Head out for nearby epic waterfalls, whale watching or dogsledding, all organised for you by super-lovely hosts Anna and Olafur. Or stay in and watch the Northern Lights as you float in the hotel’s outdoor geothermal pool, whose natural, mineral-rich water was retrieved by drilling 300m down. As we said, this is one for the bucket list.
Highs
- Trendy interiors and a wonderfully relaxed vibe
- The spectacular panoramic views from the floor-to-ceiling windows; all bedrooms are generously sized
- Word is, the wholesome food served in the restaurant is first-rate
- The service is reportedly excellent, particularly from the two lovely owners
- Watching the Northern Lights from the geothermal pool is an unmissable experience
- You’re within 15-30 mins of some of Iceland’s most epic must-sees
Lows
- Closed for refurbishments, including a new spa and 18 more rooms, until autumn 2025
- You’ll need a car
- Guests share one long dining table in the restaurant, which may not suit everyone
- There are two very popular and friendly resident dogs - a plus for some
- Don’t come for nightlife, unless it’s the stargazing kind
Best time to go
The hotel is open all year. Come during the winter (September to April) for your best chance of seeing the Northern Lights (an especially brilliant experience while floating in the thermal baths). Don’t forget to pack your snow boots and book a 4WD!
During the summer (June to August) temperatures are warmer and daylight is constant. The midnight sun is an experience in itself.
During the summer (June to August) temperatures are warmer and daylight is constant. The midnight sun is an experience in itself.
Our top tips
Every room is a winner, but opt for a south-facing one if you can. If you’re lucky, you’ll be able to watch the Northern Lights from your bed.